Featured Resource: Auditing and Optimizing the Marketing Supply Chain
The BPI Network, CMO Council, and NVISION, experts in the management of optimized marketing supply chain operations solutions, discuss the key challenges and requirements to relize greater budgetary controls and improved service and customer experience through comprehensive and accurate forecasting, assessing and managing of the marketing supply chain.
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57% of respondents to a Kellogg School study do not use business cases to evaluate marketing campaigns for funding. And more than half admitted they do not use metrics such as ROI to guide… read more »
57% of respondents to a Kellogg School study do not use business cases to evaluate marketing campaigns for funding. And more than half admitted they do not use metrics such as ROI to guide campaign selection.
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60% of executives surveyed in the PwC digital economy survey believe that mobile technology will have the greatest positive impact on business over the next 5 years, and will therefore… read more »
60% of executives surveyed in the PwC digital economy survey believe that mobile technology will have the greatest positive impact on business over the next 5 years, and will therefore recieve much investment attention.
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Customers benefit from better service and efficiency, and sellers derive improved loyalty and, inevitably, more repeat business from established customers. Even in a tough economy, top… read more »
Customers benefit from better service and efficiency, and sellers derive improved loyalty and, inevitably, more repeat business from established customers. Even in a tough economy, top performers achieved a 91% customer retention rate and increased net client value by 6%, while the vast majority of companies saw a decline in customer spend.
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The Shift Index
In the mids of an economic downturn, when it is all too easy to fixate on cyclical events, there is a real danger of losing sight of… read more »
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